NFC and QR Codes for Social Marketing

NFC (Near Field Communication) and QR codes can be used in social marketing through mobile cell phone applications. These applications offer a window to a market that uses their mobile phone as a primary source of communication and entertainment. Any business today that wishes to remain on top, must consider creating a mobile phone application that uses NFC and QR codes. They are fun for the customer and they offer a world of opportunity to that business through social marketing.

Mobile applications might seem daunting to a business owner that does not have prior experience with application development. When you consider the fact that these applications are mobile applications, and that they involve NFC and QR codes, it is easy to imagine they can be a bit overwhelming. There is a solution for these types of business owners. Google has made creating mobile applications when QR codes very simple. This is the process that the business would follow in order to make QR codes for social marketing applications in their business. Once these applications are created, the business owner and then proceed to use this in their marketing campaigns.

Anyone that has business today, that has been largely successful, knows that using mobile applications with cutting-edge edge technology is the key to the future. Business owners can log into their Google accounts, and never gave over two analytics. In the analytics category of Google they should look for "QR codes." On that page, they can create their application and specify where they want the user to go. For example, a restaurant might wish to have a coupon placed in a QR code that is distributed to potential customers. The customer would be able to take their mobile phone and scan the QR code, and then be able to go to the restaurant and have a discount coupon right inside the phone. When the customer pays for their order, their phone would be able to go to the restaurant and get their discount. The way that the business designs all of this is completely customizable through Google.

This type of mobile marketing is the key to the future success of any business. Major corporations understand this concept, and are using similar marketing campaigns. The customer sees it as a fun way to use their phone, which they already loved playing, and the business owner is able to continue loyalty with customers that they have, while they gain new customers.

NFC technology can be used similarly alongside QR codes. NFC users with modern technology allows the cell phone to recognize a code that offers them a discount. In this example, when a customer comes to the restaurant they hold their cell phone up to the QR code and pay for their meal. The discount is already added in the code. The NFC is built into their cell phone in this case. While there is some concern that not all customers have cell phones that are capable of interacting in this manner, the truth of the matter is that this technology is gaining in popularity. At this time, 75% of mobile cell phone users across the world have a smart phone that is capable of using QR codes.

All that remains to be done then is the education of the public. This is where the marketing campaign comes in. When your business advertises that the customer can use their cell phone, which they already think is fun, to get discounts in one restaurant, it intrigues them. They come in out of curiosity. They have a positive experience and leave telling their friends that they "have to try this restaurant!" This is just one example of how to use QR codes in mobile application marketing. There are many ways that this can be utilized. Evaluate your business and consider this can be beneficial in your future marketing campaigns.